Party Dresses


This summer, the ultimate must haves are Dresses. Be they maxi dresses, shift dresses, shirt dresses or tea dresses, there are dresses out there to see you through absolutely every occasion and in the hot weather, (fingers crossed) there is nothing nicer to wear.

Since summer is synonymous with parties and special occasions, from garden parties to a day at the races, here are some ideas to see you through the season in true style.

This summery maxi dress is so versatile, you'll never want to be without it. Team with heels and a cropped jacket for sipping champagne at Glorious Goodwood, choose flat sandals and a long beaded necklace for sipping Pimms at a garden party or wear bare foot on the beach on holiday while enjoying an evening stroll. The long floaty fabric is perfect for keeping you cool and the flattering cut will skim your curves while hiding your lumps and bumps. The ideal summer dress!

The truly perfect summer wedding dress is this strapless rose print dress. Floral prints are the hot trend of the summer and the flattering sweetheart style, boned bodice and full pleated skirt will flatter your curves while giving you support. You'll certainly have the confience to show off your figure and dance well into the night. We suggest wearing with peep toe shoes and a pashmina shawl.

The first of the new season's collections will be launching in Laura Ashley stores in July and will include this wonderful, classic party dress. With a pretty sweetheart neckline and full skirt, it's in a warm taupe shade that will flatter all skin tones. The magic of this dress however, is all in the detailing with embroidered purple and pink roses on the hem and a net underskirt to achieve that full, fabulous look. Wear to any wedding or elegant evening do with a simple wrap and matching accessories.


Awards season


This month sees the annual Brit Awards ceremony celebrating all things British in the music industry, so why not dress appropriately with some authentic British Heritage inspired pieces from Laura Ashley. Pair our Preppy blazer with straight leg trousers, a bright coloured camisole for a flash of colour. Add some killer heels to create modern, effortless style.

For the more grown up fashionista, look to the Oscars to bring some glamour to your life. Let our Eastern Affair story inspire you to dress up in delicate floral sophisticated styles to make you feel like a screen goddess. Choose from either of the cherry blossom print dresses in luxurious cotton silk mix fabric teamed with our Chinese knot cotton cardigan for day and the fabulous peep toe shoes for evening.

If the red carpet is not your thing, how about the movies themselves for inspiration. Last year's film "The edge of love" with Sienna Miller and Kiera Knightly brought the 40's securely back into fashion so why not seize the trend with our selection of Tea dresses, inspired by the understated glamour of that era.


YOU DON'T NEED DRESSES TO DRESS UP


Although it's Christmas party season, you still need to look good in your everyday wear. Laura Ashley have plenty of wardrobe ideas this festive season.

The Chucky Tie Neck Cape is very elegant and goes over practically any piece of daywear to keep you nice and warm. The Long Line Cardigan can also be used in place of a coat for those warmer winter days and looks pretty too!

The Floral Fine Cord Skirt has a bright, fun print to brighten up your day. And we have bright coloured jersey tops in a multitude of colours to accompany this skirt (ts715honeyp, ts719turquoisep, ts715cyclamenp).

And why not try the Double Breasted Textured Coat, which is smart and comfortable and possesses a flattering shape.


PARTY PLANNER


Party season is almost upon us, so it is time to start planning what to wear to all those parties you will be inevitably be attending.

If the occasion is formal, dress to impress in either a long velvet gown with lace trim, a statement of understated elegance, or wow them in a two-tone strapless satin gown that will ensure a lasting impact.

For the office party minefield you want to look fabulous without looking like you tried too hard, so chose from our fabulous satin skirts to flatter your curves and team with an embellished crew neck jumper.

If your looking for something to make you feel just that little bit special, opt for one of our glamorous prom dresses to party away the night.

Or if you prefer chic, effortless style that takes you straight from the office, dress up a tux suit with an elegant top, with embellishment or draping to be bang on trend.


FRIGHTFULLY COLD


It's Halloween this week and true to form, the weather has decided to sink below zero just as you are planning to stand outside for a few hours watching fireworks displays. Fear not, our new story St Moritz is now in store with plenty of options to keep you wrapped up warm.

Chose a cashmere option from the tie neck jumper in the colour of the season, purple or the v-neck cardigan with satin tie, which is a very ladylike pink.

If you are planning on the boots and jeans look, team with a long line chunky knit in oatmeal or black for effortless style.


JEANS FOR GENES DAY


Jeans for Genes is a UK charity that raises money by encouraging people to wear jeans and make a donation. The proceeds help children with genetic disorders. So if you need a new pair, head down to Laura Ashley today! The Black Slim Leg Jeans are cute and comfortable, and ideal for wearing flat pumps. The Ruth Boyfriend Jean has wide legs for the complete casual look. We bring femininity to this style with interesting details such as the buckle on the back. The Laura Bootleg Jeans with it's faded look, is the most versatile and can be worn both casually to the shops or formally on a night out!


GOODNIGHT SWEETHEART


Bedtime isn't always about sleeping. It's about looking and feeling good too. And there's no better way, than wrapped up in Laura Ashley's new Nightwear Collection. With pretty florals, bows and ribbons, you'll be spoilt for choice! The Pure Silk Embroidered Night Dress is beautiful, yet sexy and aims to impress!

It also comes with a matching silk robe and a pure silk pyjama set, so there's something for every one of you ladies!

The Silk Blend Broderie Anglais Night Dress is more classic, yet still looks pretty. For a more casual, comfy look, try the Cropped Pyjama Trousers and the Jersey Night Top. You'll sleep like a baby!


LUMBER JACK


You don't have to fell trees to appreciate the lumberjack look! Laura Ashley's new Lumberjack story uses checks, combined with cords, flannels, boiled wools, herringbones and denim to create a beautiful, comfortable, outdoor, feminine look.

The Puff Sleeve Shirt is fitted and has pretty ties on the cuffs, perfect for everyday wear. Why not team it with the Herringbone skirt - very cute!

And keep warm with the Damson Boiled Wool Jacket, which is a key trend this season. The Short Sleeve Frill Jumper possesses a more sophisticated take on the story, and can be worn with practically any bottoms, be they skirts and formal trousers or denim trousers!

We all need a Black number at some point, be it for work, a dinner party, a ball or even for a special night out


The black dress is one of the most popular women's dresses. This timeless piece is a great investment for your wardrobe as you can wear it for whatever occasion, whatever the weather and whatever the year! Laura Ashley have a selection of black dresses to suit all tastes. The Ponte Roma Shift Dress has a classic empire line for a sophisticated look. The Hourglass Dress is a pretty flattering shape and made in comfortable cotton for everyday wear.

The Mock Wrap Dress with it's deep V neck-line is very sexy, perfect for a first date! Even Audrey Hepburn herself would've been spoilt for choice!


View more stylish looks and collections online
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Highlights

"So many gorgeous things - love it all"
Woman & Home

"Lovely fashion collection. Love the knitted cape, cherry red chiffon dress and black wool coat"
Daily Express

"Love the coats and dresses"
Eve

Longline Large Collar Coat
If it's a new coat you desire this season, it must be a Camel coat. We love this longline, wool and cashmere style with large turn back collar. This huge trend for Autumn/Winter was sparked from the desire for classic investment pieces to get your money's worth, instead of throw-away-fashion. A timeless piece that just won't go out of style, so turn up that collar and team with brown, high-heel boots and sunglasses for effortless chic.
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Longline Large Collar Coat

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