November 2008

Laura Ashley is launching three luxurious flock wallpapers: Marciana cranberry, Marciana charcoal and Whatley linen. Flock wallpaper is an exciting new development for us and we hope you like it.

Flock printing is a fascinating science. Firstly the raw flock fibres need to be dyed to our specific colours. During the dyeing process it takes great expertise to ensure the fibres maintain the electrostatic qualities, essential to flocking. Fibres can easily lose their charge if precise temperature & moisture levels are not met.

Once the fibres have been dyed, they are transferred to the flock-printing machine. The machine we use is approx 80m in length! The paper from start to finish runs approx 120m at a speed of only 6m per minute, this distance & speed ensures the flock fibre sticks permanently to the paper, and produces a high quality plush finish.

Firstly, the chosen pattern is printed onto our pre-coloured wallpaper ground using a special adhesive, this is then fed into a flocking station where the magic begins! The flocking station is actually more of a room where flock fibres are sprinkled from above through a charged atmosphere of 35,000 volts. The combination of this voltage & a specific climate causes the charged fibres to land, incredibly, end-up onto the adhesive. The process that follows sets & tidies the flock fibres through drying, vacuuming & brushing. Finally, 2+ days after the process started, we have a stunning flock wallpaper.

Non woven paste-the-wall paper has been used for our flock wallpapers so please consider this when hanging. The flock wallpapers will be stocked in 50 of our Laura Ashley stores as well as online and will retail at £75 per 10m roll.

Highlights

Celine Large Round Door Pull
Decorative truffle cut-glass drawer pull with metal base. Sold individually.
More here...

Special Offer

MEGA WEEKEND! Everything you love for... less. Ends October 5th. 25% off everything!